HOOPS VELO
A case study of smart signage and standout shopfronts
Bringing Stand Out Signage Across Multiple Sites
FPL Signs worked with Hoops Velo, a high end cycling retailer, to deliver bold, consistent signage across their Winchester, Farnham, and Walton stores. Each site required a tailored approach, ensuring the branding stayed sharp, visable, and on point - inside and out. From intial breif to final install, we handles the full project in house.
Bold, premium and built for growth
About the Client
Hoops Velo is a specialist cycle retailer known for its
premium road, gravel, e-bike and mountain bikes. With expert servicing and a loyal customer base, their shops are designed to reflect their passion for performance. As the brand expanded to new locations, consistent and high-quality signage became essential - not just to attract customers, but to reinforce their identity as a serious name in the cycling world.
What We Set Out to Achieve
At the heart of this project was a simple goal, to give Hoops Velo a standout shopfront and seamless brand presence across multiple stores. They needed signage that matched their premium image and connected clearly with passing foot traffic.
We were tasking with delivering a consistent look and feel while adapting to the unique layout of each site. From aluminium tray signs and 3D lettering to full window graphics and internal branding, every element needed to work together to reflect the brand.
Our Approach
We started every site with a full consultation and site survey to understand the space, vision, and goals. These early conversation helped us plan each location around what mattered most - visibility, branding, and function without disrupting day to day operations.
Our in-house team took care of everything. We developed custom designs, produced visual for approval, and ensured all signage aligned with Hoops brand identity. Materials were chosen carefully to match durability with design, with timelines set by the client needs - including a fast turn around for the Winchester store launch.
The signage solution:
We delivered a complete, premium signage package across all three Hoops Velo locations. Each store fitted with high impact elements designed to attract attention and deliver a seamless in-store experience.
Here's what we installed:
3D Illuminated Letters: Built- up signage for maximum visibility, both day and night.
Exterior Tray Signs: Custom aluminium panels with precision applied vinyl decals for a clean, modern finish.
Window Graphics: Branded vinyl graphics that enhance street presence and add privacy.
Internal Branding: Wall decals and display signage to carry the brand experience through the full customer journey.
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Challenges We Overcame
With shops in busy town centres, it was essential to carry out installation with minimal disruption. We kept each shopfront operational throughout, ensuring public walkways remained safe and accessible at all times.
Hoops' Winchester store had a fixed opening launch date - so timing was key. Our team coordinated tightly with Hoops Velo to meet deadlines, fast track production, and ensured the full signage package was in place, polished, and ready to go for the big day.
Results & Impact
The transformation was immediate. With striking new signage installed at the Farnham store, Hoops Velo saw a clear improvement in visbility, footfall, and brand presence on the high street.
The success of that first project led to a continued partnership, rolling out consistent signage across their Winchester and Walton stores. Each location now benefits from a strong unified identity that reflects the brands premium positioning.
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Why FPL Signs?
Hoops Velo chose FPL Signs not just for the quality of our work, but for the ease and confidence that comes with a fully managed service. We offered more than signage, we offered a partnership.
With in house design, production, and installation, plus experience working with fast paced environments, we helped Hoops bring their vision to life without the stress.
With our sustainable print practices, ISO 14001 certification, and commitment to detail, they knew they were in safe hands for every step of the journey.
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COMPLETE SIGNAGE SOLUTION, MANAGED START TO FINISH
FPL SIGNS:
YOUR SIGNAGE PARTNER
Hoops Velo gave us the opportunity to deliver a full branding solution across multiple sites, and we're proud to have helped shape their store experience from street view to shop floor.
Thinking about refreshing your signage or expanding across locations? FPL Signs offer full in house support from design to installation, with expert project management every step of the way.
Contact us for a FREE consultation.